New markets need innovative products. Truly outstanding and disruptive innovations are almost always the result of interdisciplinary cooperation between various different industries and research bodies. Such ventures require a climate of creativity, an entrepreneurial spirit, trust and flexibility.
In a dynamic world success presupposes ongoing innovation. Innovation in turn requires ideas and assertiveness, ideas that emerge from curiosity, passion and creativity. And creativity thrives best in an environment of competence, humour, team spirit and harmony.