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Creativity can be nurtured
systematically and ideas generated quasi industrially. Brainstorming sessions under professional guidance
can yield innumerable ideas for new products and services in a matter of hours. |
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Workshops
Contrary to popular belief, creativity really can be nurtured systematically and ideas
generated quasi industrially. Brainstorming sessions under professional guidance can yield innumerable ideas
for new products and services in a matter of hours - especially if they involve an interdisciplinary team of
experts with lay people belonging to various age groups.
Such brainstorming sessions tend by their very nature to provide no more than a starting
point for an innovation, rather than the innovation itself. The real work is what comes afterwards. This is
done by a team of technicians and marketing experts who condense and combine the various ideas, conduct
feasibility studies, identify the existing technologies and estimate the amount of research and time required.
Once all the non-starters have been filtered out, there will probably be only a few ideas that are truly worth
pursuing. The next step is therefore to conduct market analyses and to develop marketing strategies for these
few high-potential projects remaining. Of particular importance in this phase is the creation of a suitable
network of partners along the entire value chain of the new product in question.
Are you interested in one of our innovation workshops or are you looking for a partner
to provide consultancy for your research and development projects? Then simply contact us today! We would be
happy to support you.
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